Web Build for a Haircare Brand Looking for a Minimalist, Brand-Aligned Experience

Botanicels came to us with a vision, a website that felt as clean and pure as their haircare products. Their old setup was functional but lacked the refined look and smooth performance needed to represent a premium brand. They wanted a site that not only showcased their products beautifully but also gave customers a seamless, trust-building experience from first click to checkout.

Web Design & Development

Website Management

Service Provided
Web Design & Development
Client
Botanicels
Website Type
E-Commerce (Haircare Brand)
Live URL
https://botanicels.be/

Discovery
We kicked things off by understanding Botanicels’ brand, products, and audience. This step was about gathering all the details, what they wanted the site to feel like, how they wanted customers to shop, and the key elements that defined their identity.
Structure
We mapped the site’s flow, from homepage to checkout, making sure navigation felt natural. Every product, category, and page had its place, ensuring customers wouldn’t get lost or overwhelmed.
Design
A clean, minimal design was applied to highlight products and brand personality. We focused on white space, balanced typography, and a palette aligned with their packaging, letting the visuals speak for themselves.
Build
The design was brought to life on a responsive, performance-focused framework. We integrated e-commerce functionality, optimized for mobile, and ensured a smooth cart-to-checkout process.
Optimize
Before launch, we ran speed tests, mobile checks, and usability reviews. Adjustments were made for faster loading, better search engine visibility, and a seamless customer journey.
Launch
With everything tested and approved, the new Botanicels site went live. The result? A sleek, trustworthy online store that reflects the quality of their haircare range.

Ready to Start Your Own Success Story?

Here's the feedback we received from this client.

You’ve heard our side of the story. Now here’s theirs. The people who actually paid for the work, used the site, and saw the results, in their own words. No fancy rewrites, just the real feedback that tells you what working with us feels like.

Review

Our old site looked nice but didn’t sell the product. Sityn rebuilt us on a mobile-first Bricks setup, cleaned up product pages, and made CMS edits painless, customers stay on the page longer and checkout friction dropped.

Katherine Miller
Strategy Lead

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